INFO

INFO

INFO

BMW commissioned a concept design/prototype with the aim of enhancing the user-friendliness of their current car configurator. The prototype was created to streamline the process of configuring a new car, rendering it more intuitive and user-friendly for customers.

The design centers around refining the user interface, ensuring that customers can effortlessly navigate and choose their preferred features and options. Furthermore, the prototype incorporates interactive components like 3D models and simulations, enriching the customer experience with a heightened sense of realism and immersion. The underlying objective of this prototype is to elevate customer satisfaction and enhance the car configurator's efficacy in boosting sales.

BMW commissioned a concept design/prototype with the aim of enhancing the user-friendliness of their current car configurator. The prototype was created to streamline the process of configuring a new car, rendering it more intuitive and user-friendly for customers.

The design centers around refining the user interface, ensuring that customers can effortlessly navigate and choose their preferred features and options. Furthermore, the prototype incorporates interactive components like 3D models and simulations, enriching the customer experience with a heightened sense of realism and immersion. The underlying objective of this prototype is to elevate customer satisfaction and enhance the car configurator's efficacy in boosting sales.

BMW commissioned a concept design/prototype with the aim of enhancing the user-friendliness of their current car configurator. The prototype was created to streamline the process of configuring a new car, rendering it more intuitive and user-friendly for customers.

The design centers around refining the user interface, ensuring that customers can effortlessly navigate and choose their preferred features and options. Furthermore, the prototype incorporates interactive components like 3D models and simulations, enriching the customer experience with a heightened sense of realism and immersion. The underlying objective of this prototype is to elevate customer satisfaction and enhance the car configurator's efficacy in boosting sales.

SCREENS

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